Jakarta, Indonesia — Rexona once again partnered with Prisma Group to innovate in delivering an educational and interactive brand experience through the launch of its latest product, Rexona Gentle Protector with Amino Active, held on December 21, 2025, at the Car Free Day (CFD) area of Sarinah, Central Jakarta.
In this project, one of PiX Creative Mindworks’ key services, Branding Product Visualization, was developed comprehensively for the booth design, ensuring strong alignment with the Rexona Amino Active branding—energetic, active, yet gentle.
The Rexona booth was designed with an immersive and educational concept, featuring:
- Heat Room Experience, hosting the Ball Collect Machine Challenge—an interactive game that encourages participants’ physical activity.
- Thermal Heat Cam, a technology used to monitor body temperature before and after the challenge.
- Rexona Amino Active product displays and an exclusive Rexona merchandise area.
Beyond the booth visuals, PiX Creative Mindworks also produced motion content and live streaming footage that were broadcast in real time at MetaLED Jakarta Theater. The live visuals captured the crowd’s excitement, audience interactions, and the Thermal Heat Cam innovation, effectively expanding the activation’s audience reach.
According to Achmad Fadhilah, Buying Manager at WPP Media, PiX played a highly solution-oriented role in this project. “PiX was extremely helpful in providing visual booth concepts and live streaming frames, even under tight deadlines. It was an outstanding experience,” he stated.
Hari Nurafandi (Fandy), Head of PiX Creative Mindworks, also added, “In the Rexona Gentle Hub project, PiX focused on translating the product’s values into an educational and immersive visual experience. The booth visualization and motion content were not only visually engaging, but also served as a tangible way to demonstrate the product’s benefits.”
Through the Rexona activation, PiX Creative Mindworks once again demonstrated its capability to deliver impactful ideas that enhance brand awareness while addressing every client need. For more information, contact PiX Creative Mindworks via WhatsApp at +62 811-1306-888.
