Jakarta, Indonesia – Riding the momentum of its viral 2021 masterpiece, “UFO in Jakarta”, in the Digital Out-of-Home (DOOH) industry, and following years of impactful collaborations with leading brands, PiX has officially announced its rebranding from PiX Animation to PiX Creative Mindworks in September 2025.
PiX Creative Mindworks is the evolution of a creative studio formerly known as PiX Animation, which has made its mark in the DOOH industry specializing in 2D and 3D animation, as well as digital content creation. This transformation marks the expansion of PiX’s services, now going beyond animation and visual content to embrace interactive experiences and creative immersive solutions. Through this, PiX introduces OOH+ as a form of experiential marketing and future entertainment, where visuals are not only seen but also felt.
Services After Rebranding:
- Interactive Games
- Virtual Assistant AI
- CGI Production
- 3D Anamorphic
- Digital Character (MetaHuman)
- Hybrid + 4D Experience
- Interactive LED
- Branding Product Visualization
- Motion Graphics
This transformation marks a strategic move for PiX to stay ahead of creative technology trends and meet the needs of today’s leading brands—those seeking immersive experiences that boost brand awareness and engagement in line with measurable strategies.
As part of its rebranding celebration, PiX invites Indonesian animators and creators to join the Drawing Challenge with the theme “Future Entertainment.” The best artworks will have a chance to win prizes totaling IDR 3,000,000 for three lucky winners. Participants are allowed to use AI tools in their creative process. Selected artworks will even be showcased on the BRIN Gatot Subroto videotron, owned by Prisma Advertising.
“The emergence of PiX Creative Mindworks has redefined Indonesia’s DOOH landscape—its standard is now immersive and creative. Moving forward, PiX won’t just be an animator or creator, but a true conceptor capable of turning imagination into reality. PiX will serve as an ecosystem for creative talents who think beyond dimensions, crafting not just content to be seen on screens but experiences that can be felt and interacted with.” — Freddy Lauw, CEO and Founder of PT Prisma Harapan.
This rebranding reinforces PiX’s commitment to delivering modern creative solutions that combine science, art, and technology in one holistic experience.
“This rebranding is more than a name change—it’s a declaration of a new direction. From an animation studio, PiX has evolved into a creative mindworks ready to take brands into more immersive and impactful visual dimensions. We believe creativity isn’t just about moving images — it’s about creating movement. We used to be known for animation; now, we create experiences. PiX Creative Mindworks was born to answer today’s creative challenges. PiX is now the stage where brands appear, move, and come alive.” — Hari Nurafandi, Head of PiX Creative Mindworks.
Now, PiX Creative Mindworks is ready to take brands beyond imagination, from digital realms to real-world experiences. It’s time to make your brand the next trending topic! 📞 Contact our creative team via WhatsApp: +62 8111-306-888.
