Jakarta, Indonesia — In an effort to bring brands closer to audiences through engaging experiences, Cadbury collaborated with Prisma Group to launch a campaign titled “Find Love in Differences.” This activation took place simultaneously in two major cities Jakarta and Bandung, through innovative integration with METALED Djakarta Theater and the Braga Videotron by Prisma Advertising on February 14–15, 2026.
Through this project, PiX Creative Mindworks played a key role in designing creative content with a sweet and romantic visual approach. Every visual element was carefully developed to create an experience that not only captures attention but also builds an emotional connection with the audience.
Beyond serving as visual enhancement, the content became part of a broader and more interactive activation experience. Visitors could scan a QR code available on-site, input their name, upload a selfie, and add a personal message. Within seconds, their photo and message were displayed in real time on the videotron screen. This allowed audiences to move beyond being mere spectators and become an integral part of the campaign itself.
Known for its smooth, creamy, and classic chocolate, Cadbury leveraged out-of-home media as a primary platform to build emotional connections with audiences. One of the key highlights was the Cheers Screen innovation at METALED Djakarta Theater and Braga—an exclusive innovation by Prisma Advertising along with activation execution by BoostAD, delivering an experience that was fun, memorable, and highly shareable.
Through the “Find Love in Differences” campaign, Cadbury and Prisma Group demonstrate that out-of-home media is no longer just about displaying messages it has evolved into a medium capable of creating immersive, meaningful experiences that foster genuine connections between brands and the public in the dynamic urban landscape.
