Jakarta, Indonesia – PT Kereta Api Indonesia (Persero) once again teamed up with PiX Creative Mindworks to deliver innovative and interactive 3D Anamorphic visual content. This marks the second collaboration between KAI and PiX Creative Mindworks, as part of an ongoing effort to elevate the customer experience in public spaces.
The 3D Anamorphic visual content features a dynamic, futuristic Transformer-style robot concept, displayed on the main LED screen at Gambir Station, one of Jakarta’s busiest transportation hubs with thousands of daily commuters. The campaign specifically targeted the Ramadan and Eid holiday travel season in 2025.
KAI aimed to create an immersive, engaging environment for viewers of all ages. By integrating cutting-edge 3D Anamorphic technology with modern LED systems, the visuals gave the illusion that the objects were bursting out of the screen.
“We believe public spaces can be more than just transit points, they can be stages for impressive visual experiences. Through 3D Anamorphic technology, we partnered with KAI to create joyful ‘pause moments,’ especially amid the hustle and bustle of the Eid travel season. Turning Gambir Station’s LED screen into a futuristic visual stage was an exciting challenge. We wanted each traveler to feel as if they were stepping into another world, even for just a few seconds, as a giant robot emerged from the screen. When passengers capture and share their experience in photos or videos, we’re proud to be part of those lasting memories.” said Hari Nurafandi, Head of PiX Creative Mindworks.
The campaign successfully captured the attention of train passengers at Gambir Station, especially during the Ramadan and Eid holidays when travel activity peaks. Many visitors paused to enjoy the spectacle and shared it across social media.
The result? A stunning visual centerpiece at Gambir Station that transformed an ordinary waiting area into a vibrant and interactive destination, a new highlight for the space, brought to life by PiX Creative Mindworks. If you want to make 3D Anamorphic content like this, please contact PiX Creative Mindworks on WhatsApp +62 811-1306-888.
