Jakarta, Indonesia – A new wave of outdoor visual sensation is taking over the internet from BRIN, Gatot Subroto. The largest videotron in the area, BRIN Grande LED spans a spectacular 700 square meters—twice the size of a futsal field. To mark the launch of this massive screen, PiX Creative Mindworks brought an eye-catching campaign to life featuring CGI and 3D Anamorphic content of King Kong as the icon of the launch.
To unveil and showcase the visual power of BRIN Grande LED, Prisma Advertising’s largest LED screen in Gatot Subroto. PiX Creative Mindworks used King Kong as its centerpiece. From a cinematic CGI teaser showing King Kong going on a rampage, to a stunning 3D Anamorphic animation that made it look as if he were bursting out of the LED screen, the campaign was designed to leave a lasting impression.
The teaser and launch content were shared across social media in April 2025, generating enthusiastic responses from netizens. The visuals weren’t just captivating, they were interactive. Features like the Cheers Screen allowed audiences to share their own photos and personal messages in real-time, directly on the giant LED display.
PiX Creative Mindworks created the King Kong content as if he were actually present in the BRIN grande LED from Prisma Advertising, crafted with meticulous detail. PiX paid close attention to adjusting the visuals to match both day and night settings. The BRIN Grande LED serves not only as a display medium, but also as a giant stage that brings together technology, visual art, and the audience’s sense of wonder in a single moment.
“Making King Kong go wild in the middle of Gatot Subroto? YES—it’s crazy, but so exciting! We wanted people passing by to think, ‘Wait, did that really just come out of the screen?’ Our goal was to turn BRIN Grande LED into more than just a display—it’s an open-air cinematic stage that commands attention. We chose King Kong because he’s iconic, dramatic, and instantly delivers that shock-and-awe effect in public spaces. Imagine King Kong not in a movie, but really appearing in the city. With BRIN Grande LED’s power and our CGI approach, we aimed to create a moment where fantasy and reality collide. We’re proud to be part of this iconic moment, launching the largest LED screen in Gatot Subroto with a giant-scale 3D anamorphic spectacle” said Hari Nurafandi, Head of PiX Creative Mindworks.
This collaboration between PiX Creative Mindworks and BRIN not only introduced BRIN Grande LED as the new face of digital public space, but also set a new standard for outdoor visual storytelling in Indonesia. If you want to make 3D Anamorphic and CGI content like this, please contact PiX Creative Mindworks on WhatsApp +62 811-1306-888.
