Jakarta, Indonesia — As part of the launch of its latest product, Garuda Rosta Maxx—a peanut that is twice the size and extra crunchy—held on Sunday (September 21), the event successfully drew public attention, welcoming nearly 4,000 visitors at the iconic Sarinah area, Central Jakarta, coinciding with Car Free Day (CFD).
This project was the result of a collaboration with Prisma Group, with PiX Creative Mindworks serving as one of the creative partners. PiX delivered a range of creative assets, including 3D Anamorphic content, live streaming creative visuals, and digital signage content for the interactive game “Scream to the Maxx,” which was broadcast live on MetaLED Jakarta Theater and successfully captured visitors’ attention.
“We are very proud to launch Garuda Rosta Maxx and would like to thank Prisma Group (Prisma Advertising, BoostAD, and PiX Creative Mindworks) for their support in delivering such a high-energy event concept. The presence of the videotron, creative content, and engaging activations significantly strengthened our brand experience,” said Ari Windrayanto Purwito, Brand Equity Director of Garuda.
Hari Nurafandi, Head of PiX Creative Mindworks, also added, “Through the Garuda Rosta Maxx activation, PiX aims to bring public spaces to life with fun and interactive visual experiences. For us, Out-of-Home media is not just a display platform, but a brand playground to build direct connections with audiences.”
The success of the Garuda Rosta Maxx project proves that PiX Creative Mindworks is capable of delivering visual works that are engaging, vibrant, and entertaining, while effectively conveying brand messages in a creative way. This collaboration represents an innovative approach to fresh Out-of-Home promotional strategies, seamlessly combining live streaming, creative content, and direct audience engagement into one successful event. For more information, please contact PiX Creative Mindworks via WhatsApp at +62 8111-306-888.
