Jakarta, Indonesia – To celebrate the launch of its newest product, Extra Joss Ultimate, the energy drink brand entrusted PiX Creative Mindworks to deliver an out-of-the-box campaign experience. By combining 3D Anamorphic technology and CGI, the campaign successfully captured public attention—particularly in the strategic Car Free Day (CFD) area of Sudirman, with the main display featured on the MetaLED Djakarta Theater screen on May 11, 2025, in Central Jakarta.
The campaign showcased integrated 3D Anamorphic visuals that interacted with a vending machine directly across from the LED screen—creating the illusion that the Extra Joss Ultimate product was being “transferred” through the screen, and could then be collected from the vending machine. In addition, PiX also produced CGI content that played inside the vending machine screen itself.
The 3D visuals were broadcast on the massive Djakarta Theater LED, located directly opposite the vending machine that became a focal point of public interaction. The area was strategically chosen due to its high foot traffic, especially during Car Free Day.
Team PiX Creative Mindworks developed the entire content concept, from crafting the 3D Anamorphic visuals for both the LED and the vending machine, to designing CGI that aligns with Extra Joss Ultimate’s new identity.
“The main challenge was merging visual storytelling with real-time interaction in a seamless way. We didn’t just create eye-catching 3D visuals—we connected them directly to a real-world experience through the vending machine. Our goal was to bridge digital content with real-life audience reactions. This combination of CGI, 3D Anamorphic visuals, and the vending machine is a living form of storytelling, creating an immersive experience that unites the digital and physical worlds,” said Hari Nurafandi, Head of PiX Creative Mindworks.
The campaign received an overwhelmingly positive response and quickly became one of the most talked-about brand activations at this month’s CFD. Many content creators and pedestrians recorded and shared the interactive moment between the LED and vending machine on social media.
This collaboration marks another milestone for PiX Creative Mindworks in delivering unforgettable outdoor visual experiences. For Extra Joss, the campaign was a strategic move to introduce its new product in a fresh, relevant, and impactful way.
