Bandung, Indonesia — The New Year’s Eve celebration welcoming 2026 in Bandung came alive through Gelar Gumilar: Budaya Utama Cipta Karsa, a New Year’s event presented through the collaboration of BoostAD and Sun Life Indonesia, with full creative support from PiX Creative Mindworks as the creative partner. Held in the iconic Braga area, Bandung, the event became a meeting point between Sundanese cultural heritage, technology, and modern entertainment.
At Gelar Gumilar, PiX Creative Mindworks delivered a wide range of creative content integrated with LED Braga, transforming public spaces into vibrant and interactive celebration platforms. The content included TVCs, Look Alike features, Live Cam, OOH Photobooth, and AI-powered Cheers Screen, all designed to invite direct audience participation.
Beyond interactive content, PiX Creative Mindworks also produced creative visuals for various LED formats, including LED Cube, LED Crius, and LED Blanket, all filled with original visual content developed by PiX. These installations significantly enhanced the visual experience and created an immersive festive atmosphere throughout the New Year’s Eve celebration.
As part of the activation series, PiX Creative Mindworks introduced Bounce and Bash Game, an interactive multiplayer experience played collectively by visitors. Participants used their mobile phones as game controllers, while the gameplay visuals were displayed in real time on LED Braga, creating a fun, collaborative, and city-integrated gaming experience.
Gelar Gumilar New Year’s 2026 successfully became both an entertainment platform and a shared celebration space for the people of Bandung. The contribution of PiX Creative Mindworks proved to be one of the key elements in bringing the New Year’s Eve atmosphere to life. For brands looking to create out-of-the-box visual experiences, contact PiX Creative Mindworks via WhatsApp at +62 811-1306-888.
