Jakarta, Indonesia – To deliver a more immersive and engaging brand experience, Super Adventure partnered with PiX Creative Mindworks to create a series of exciting and challenging digital interactive games at the Jakarta Fair Kemayoran (PRJ) 2025.
These games were available for visitors to play at the Super Adventure booth through LED standee displays, running from June 19 to July 13, 2025. The result was an overwhelming level of enthusiasm from visitors, making the games one of the main attractions at the booth.
Super Adventure’s goal was not only to sell products or showcase visuals but also to foster direct interaction with visitors. That’s why these games were developed as activation media, strengthening brand engagement, expanding audience reach, and reinforcing Super Adventure’s identity as an active and dynamic brand.
PiX Creative Mindworks designed three types of interactive digital games, each offering a unique playing experience while remaining within one cohesive theme:
- Mission Game 1: Gear PreparationFind 10 hidden objects inside the locker room
- Mission Game 2: Tactical CourtMemorize and follow the route strategy
- Mission Game 3: Endurance RaceRun and avoid hitting obstacles
Each game was crafted with dynamic visuals, a responsive interface, and easy-to-understand gameplay, while still offering fun and challenging experiences suitable for all audiences.
The creative team at PiX Creative Mindworks handled the entire project end-to-end, from concept development, character and visual design, to gameplay mechanics. The result was a digital experience that not only looked visually appealing but also sparked real emotional engagement and excitement on-site.
“When a brand wants to go beyond just being seen, and instead be felt and remembered, interactivity is key. At Jakarta Fair 2025, PiX had the opportunity to develop three interactive games for the Super Adventure booth, bringing missions that were not only fun but also emotionally engaging for visitors. From item-hunting missions, memorizing tactical routes, to adrenaline-pumping obstacle races, every game was designed with one goal in mind: to bring visitors closer to the brand through play. Proud of the team, proud of the trust.” — Hari Nurafandi, Head of PiX Creative Mindworks
This project proved that interactive games are among the most effective tools to bridge brands with today’s audience. With a creative approach and the right use of technology, brand experiences can be transformed into fun, immersive, and unforgettable moments.
PiX Creative Mindworks is ready to help bring your creative ideas to life, from 3D animation and CGI to interactive games. Contact us via WhatsApp at +62 811-1306-888 and take your brand to the next level!
