Jakarta, Indonesia – PiX Creative Mindworks has once again captured public attention with their latest visual promotional campaign for Dunia Fantasi (Dufan), showcased on the CTVT LED screen in Sudirman from June 26 to July 25, 2025. Dufan entrusted PiX Creative Mindworks to create a 3D Anamorphic and 3D Character content with a unique concept: a haunted train being chased by a giant wolf. This dramatic and immersive visual execution immediately drew the attention of passersby in the heart of Jakarta.
The content takes the form of a 3D Anamorphic animation, featuring a 3D character riding Dufan’s signature haunted train ride, being chased by a 3D wolf character. This content was created to promote Dufan through a modern visual storytelling approach.
the content is also enhanced with the innovative addition of human screams and wolf howls, sparking curiosity among people passing through Sudirman due to its thunderous sound. Impressively, the visuals were designed differently for daytime and nighttime settings, ensuring optimal display under various lighting conditions.
“When a haunted train is being chased by a giant wolf on the LED CTVT screen in Sudirman, we knew one thing: fantasy had officially arrived in the real world. Working on the 3D Anamorphic and 3D Character project for Dufan proves how technology and storytelling can merge to create a vivid visual experience — even in the middle of Jakarta’s streets. Being entrusted with bringing the world of Dufan into the city through 3D Anamorphic + 3D Character content was an experience we truly enjoyed. Despite the tight timeline, the PiX team managed to deliver a dramatic, lighting-responsive, and absolutely attention-grabbing piece. Hats off to our team — fast, precise, and endlessly creative under pressure. We’ll always be ready to go beyond expectations. This is what PiX was built for.” – Hari Nurafandi, Head of PiX Creative Mindworks.
PiX Creative Mindworks handled the entire process, from 3D storyboarding, character modeling, rigging, animation, lighting, rendering, to finalizing the content for LED display. Despite a tight timeline, the final output met and exceeded the client’s expectations.
“Collaborating with PiX Creative Mindworks was both enjoyable and reassuring. PiX works fast and truly understands what the client wants. The designs were highly satisfying and came with many creative alternatives. Technically, everything was well-thought-out and went through testing before going live. Well done, team! Looking forward to another great collaboration with PiX Creative Mindworks. Thank you!” – Mulyani Widjajakusumah, Managing Director, BIG Adz.
This collaboration proves that 3D Anamorphic content and Metahuman technology can be crafted in exciting and attention-grabbing ways, especially for audiences passing by, particularly during Car Free Day. If you’re looking to create visually stunning content with precise lighting control for day and night conditions, contact PiX Creative Mindworks on WhatsApp at +62 811-1306-888 and bring your unforgettable visual campaign to life!
