Jakarta, Indonesia — PiX Creative Mindworks has once again been entrusted by Djarum to create an interactive digital signage gaming experience for the Super Soccer Booth at Jakarta Fair Kemayoran (PRJ) 2026, held at JIEXPO Kemayoran from June 11 to July 12, 2026. This marks the third consecutive collaboration between PiX Creative Mindworks and Djarum in delivering a brand activation that combines technology, creativity, and entertainment to increase visitor engagement throughout one of Indonesia’s largest annual events.
Djarum and PiX Creative Mindworks Deliver Interactive Games to Boost Visitor Engagement
As a brand committed to creating meaningful connections with its audience, Djarum continues to leverage interactive technology as part of its activation strategy. By incorporating digital games into the Super Soccer Booth, the brand offers visitors a more memorable and engaging event experience.
For this project, PiX Creative Mindworks developed three interactive digital games, each designed to deliver a unique gameplay experience, Mission Game 1: Gear Preparation – An object-finding challenge, Mission Game 2: Tactical Court – A route memory game, Mission Game 3: Endurance Race – A football dribbling challenge.
Displayed through Digital Signage, each game features dynamic visuals, a responsive user interface, and intuitive gameplay that is easy to learn while remaining fun and challenging for visitors of all ages.
To further enhance the activation, PiX Creative Mindworks also developed a custom idle screen animation integrated with the gaming system. When no one is playing, the display automatically transitions into Super Soccer-themed visuals, creating a seamless and more immersive brand experience while maintaining audience attention.
“At this year’s Jakarta Fair, Djarum continues to bring interactive experiences to visitors at the Super Soccer Booth. One of the highlights is our Digital Games, developed in collaboration with PiX Creative Mindworks. The concept is exciting, the design is visually appealing, and the user interface is intuitive for visitors of all ages. Thank you to the entire PiX team!” said Axel, Marketing at Djarum.
PiX Creative Mindworks managed the project from end to end, from creative concept development and visual design to gameplay mechanics, ensuring every aspect of the experience aligned with Djarum’s brand activation objectives while maximizing visitor engagement.
“Being trusted by Djarum for the third consecutive time is both an honor and a responsibility. For me, the success of the Super Soccer activation at Jakarta Fair Kemayoran 2026 isn’t measured by how advanced the technology is, but by how effectively it connects a brand with its audience. Thank you to the incredible PiX team, and to Djarum for their continued trust and partnership,” said Hari Nurafandi, Head of PiX Creative Mindworks.
Brands looking to create interactive games, digital signage experiences, or immersive content for events and marketing campaigns can partner with PiX Creative Mindworks to develop engaging, technology-driven brand experiences. For more information, contact PiX Creative Mindworks via WhatsApp at +62 8111-306-888.
