Jakarta, Indonesia — A new innovation has arrived in Indonesia’s Out-of-Home (OOH) landscape. Prisma Advertising, together with PiX Creative Mindworks, has collaborated with Bobo Magazine to introduce Indonesia’s first OOH comic bringing childhood nostalgia into public spaces in a more modern and interactive way.
Through this collaboration, Bobo Magazine introduces its latest comic, “Bobo The Origin,” which is no longer limited to print media but is now presented through visual graphics displayed exclusively on three of Prisma Advertising’s LED screens: METALED Djakarta Theater, Harmoni Intersection, and Wisma Bumiputera.
In this project, PiX Creative Mindworks developed the motion graphic content. Each scene is brought to life through engaging animations, vibrant colors, and visuals that stay true to Bobo’s iconic character one that remains close to generations of its readers.
The presence of a silent comic in an OOH format marks a new breakthrough for brands and media in storytelling. No longer confined to printed pages, comics can now “move” and exist within everyday public spaces, creating a more immersive and accessible experience for audiences.
Beyond visuals, this collaboration also carries strong emotional value. For many, Bobo is more than just a magazine it is a cherished part of childhood memories. By bringing “Bobo The Origin” into public spaces, this nostalgia is revived in a fresher format that aligns with today’s technological advancements.
“This collaboration reflects our commitment at Prisma Advertising to continuously bring innovation to the Out-of-Home (OOH) space by transforming outdoor media into a living and engaging storytelling platform. Through this comic billboard, we aim to create a new kind of experience for the public where daily journeys can become meaningful moments of entertainment while also introducing local creative works like Bobo The Origin in a way that feels closer and more relevant,” said Foni Walandow, Sales Marketing Director & Deputy Corporate of Prisma Group.
For brands looking to deliver unique and out-of-the-box visual storytelling in public spaces, PiX is ready to be your creative partner. Contact PiX Creative Mindworks via WhatsApp at +62 811-1306-888.
