Jakarta, Indonesia — Prisma Group, consisting of Prisma Advertising, PiX Creative Mindworks, and BoostAD, once again demonstrated its innovation in the Out-of-Home (OOH) and brand activation industry by participating as a media partner at Jakarta Marketing Week 2026, a platform for innovation and collaboration in the marketing industry. The event took place over five days, from May 6–10, 2026, at Grand Atrium & Mosaic Walk, Kota Kasablanka, South Jakarta, bringing together creative industry players, brands, and the general public.
Interactive Games by PiX Creative Mindworks
As part of its participation, Prisma Group presented an interactive booth powered by BoostAD’s digital signage technology, offering visitors a hands-on gaming experience. The activation was designed to create stronger audience engagement through a combination of technology, creativity, and exciting real-time interaction.
One of the main highlights at the Prisma Group booth was Star Leap, the latest game developed by PiX Creative Mindworks, which was introduced for the first time at Jakarta Marketing Week 2026. The game challenged players to collect points by jumping on a dance pad, creating an active, exciting, and adrenaline-filled gaming experience. Participants also had the opportunity to win attractive prizes by achieving the highest scores.
In addition to Star Leap, visitors could also try three other interactive games: Finding Pixy, Shoot Out, and Memory Map. Each game was designed to test speed and focus while providing entertaining experiences for visitors of all ages, including Kiki from ITS.
“The game was really challenging if you wanted to reach the highest score. You had to jump as much as possible, it was tiring, but super fun! And since there were prizes, it made me even more excited to play.”
The booth attracted strong enthusiasm from visitors, making Prisma Group’s activation one of the most crowded interaction spots at the event. This approach demonstrated how interactive games powered by digital signage can become an effective strategy for capturing attention while building stronger connections between brands and audiences.
“Today, interactive experiences are no longer just complementary elements at an event, they have become an essential part of how brands communicate with audiences. The enthusiasm we witnessed proves that interaction-based approaches can create stronger engagement. Our product diversity also provides innovative solutions tailored to users’ needs,” said Hari Nurafandi (Fandy), Head of PiX Creative Mindworks.
Prisma Group’s presence as a media partner at the event further strengthened its role in creating active, interactive, and engaging activation booths. Through a combination of interactive games and creative content, the booth successfully captured attention while encouraging visitors to participate directly in the experience. For more information, contact PiX Creative Mindworks via WhatsApp at +62 8111-306-888.
