Jakarta, Indonesia — Diabetasol has launched its latest campaign, “Berani Selingkuh sama yang Manis – Manis? Why Not? Kan Ada Dia” in collaboration with PiX Creative Mindworks through an eye-catching 3D Anamorphic content experience displayed on the Mandarin Oriental LED Billboard in Jakarta from May 18 to June 8, 2026. The campaign is also showcased across several strategic Out-of-Home (OOH) locations, including SCBD LED, Satrio LED (Pylon), Bundaran SIB LED in Medan, and Riau Junction LED in Bandung, running from May 18 to June 20, 2026.
The Meaning Behind Diabetasol’s Latest Campaign
Built around a highly relatable concept, the campaign reflects the everyday habits of Indonesians, who are known for enjoying sweet foods and beverages as part of their daily lifestyle. While indulging in sweet treats is common, maintaining a balanced lifestyle remains essential by paying attention to the 3J principles (Jumlah, Jenis, Jadwal — Amount, Type, and Schedule) and complementing it with regular physical activity.
That is the core message behind the campaign: if you want to occasionally “cheat” on your sweet cravings, why not? You’ve got Diabetasol. Through this approach, the brand leverages innovative visual technology to create a more engaging and memorable brand experience in the Out-of-Home (OOH) advertising space.
As the creative partner for the project, PiX Creative Mindworks developed the visual concept and produced the 3D Anamorphic content to increase brand awareness while reinforcing Diabetasol’s campaign message in a unique and impactful way.
“Our collaboration with Prisma on the Cheating on Sweet Treats? Why Not? You’ve Got Diabetasol campaign has been a great experience. We truly appreciate how the Prisma team successfully translated our brief into an engaging and on-point execution, allowing Diabetasol’s message to be delivered creatively through visual technology in OOH media. This is a collaboration we hope to continue in the future,” said Imam Saloso, Brand Manager of Diabetasol.
Meanwhile, Hari Nurafandi, Head of PiX Creative Mindworks, emphasized that the collaboration represents a creative exploration of how brands can communicate more effectively in public spaces.
“Collaborating with Diabetasol provided us with an opportunity to explore how visual technology can strengthen brand communication in public environments. Through a 3D Anamorphic approach, PiX Creative Mindworks aims to create campaigns that are immersive, engaging, and capable of delivering product messages in a meaningful and impactful way,” said Hari Nurafandi.
The presence of the 3D Anamorphic content created by PiX Creative Mindworks, serving as both the campaign’s creative partner and a member of Prisma Group, further demonstrates PiX’s commitment to delivering educational, interactive, and engaging visual experiences for brands.
For more information about PiX Creative Mindworks and its creative visual solutions, contact the team via WhatsApp at 08111-306-888.
