Jakarta, Indonesia – To mark the launch of its two latest products, health brand Cool-Vita collaborated with PiX Creative Mindworks to create an eye-catching and innovative promotional campaign. Cool-Vita introduced two new gummy supplements: Cool-Vita Collagen Gummy and Cool-Vita DHA Gummy.
This project was a result of a creative partnership between Cool-Vita and PiX Creative Mindworks, which handled the full visual concept and execution. The promotional content took the form of 3D anamorphic animation, displayed on the METALED Djakarta Theater — a strategic location in Sarinah, Central Jakarta — in March 2025.
The PiX Creative Mindworks team designed the visuals with a colorful and playful aesthetic. The animated gummy characters were brought to life with expressive, dynamic movements — capturing the fun, fresh, and adorable identity of the product. The use of 3D anamorphic technology delivered a striking visual experience that successfully caught the attention of the public in open spaces.
“The biggest challenge in the Cool-Vita project was translating its cheerful energy and ‘gummy feel’ into visuals that are dynamic, playful, and still elegant. We aimed to make the animation an extension of the brand — not just eye-catching, but also able to spark emotion,” said Hari Nurafandi, Head of PiX Creative Mindworks.
The content drew significant interest from people passing through the Sarinah area. The brand team also expressed their satisfaction with the collaboration. “We’re thrilled with the 3D visuals created by PiX for Cool-Vita’s OOH campaign. Everyone involved was highly professional — the project was completed on time, aligned with the brief, and communication was very clear,” said Rizka Amanda, Offline Branding, Cool-Vita.
The success of this project demonstrates PiX Creative Mindworks’ ability to deliver visually compelling, cheerful, and entertaining content that effectively conveys a brand’s message with creativity and impact. This collaboration stands out as a refreshing innovation in the world of out-of-home advertising. If you want to make 3D Anamorphic content like this, please contact PiX Creative Mindworks on WhatsApp +62 811-1306-888.
