To energize the launch of EXTRA Joss Ultimate, PiX Creative Mindworks crafted a series of bold 3D animations across multiple digital formats. For the curved horizontal LED, a hyper-realistic metahuman takes center stage. Separately, for other digital billboards, we created dynamic 3D animations of the can floating, spinning, and bursting forward with high-impact motion, as well as animated content for vending machine screens, highlighting product cues and call-to-action moments. Each piece of the EXTRA Joss ads was tailored to its format, delivering a cohesive yet versatile campaign experience across touchpoints.

























