Recently, social media was abuzz with a CGI animation video from Hilo, produced by PiX Animation. The video went viral on Instagram on June 27, 2024, capturing the attention of netizens with its unique storytelling and stunning animation.
Hilo Indonesia’s campaign, with the tagline “Nabung Otot Kuat Ga Meleyot” (Saving Muscles So They Don’t Go Limp), used CGI animation set at the iconic Selamat Datang Monument in Bundaran HI, Jakarta. The ad became a hot topic across social media, especially on Instagram, thanks to its depiction of the monument’s statues appearing limp. Many viewers were convinced that what they saw was real—not CGI.
PiX Animation is no stranger to producing high-quality CGI for advertising and various other needs. This creative studio blends technology with imagination to push the boundaries of Out-of-Home (OOH) advertising and digital campaigns. In addition to CGI, PiX specializes in Metahuman creation, Hybrid & 4D experiences, Interactive LED content, Product Branding Visualization, and is a pioneer in 3D Anamorphic animation.
The video is a testament to PiX Animation’s ability to craft content that’s not only visually captivating but also tells a fresh and entertaining story. This collaboration with Hilo successfully delivered a strong message about the product’s benefits in an incredibly innovative way.
